BERLİN- – By signing the Commitment to Human Rights in Tourism ITB Berlin has underlined its responsibility as the world’s leading travel trade show. Myanmar has set out a master plan to cope with the anticipated future influx of visitors.
The Social Media Newsroom of ITB Berlin has online information at http://newsroom.itb-berlin.de/en on this story as well as other news from the world’s leading travel trade show.
The three top stories on Friday, 8 March 2014
ITB Berlin intensifies its involvement in human rights and tourism
ITB Berlin has declared its commitment to taking part in the Round Table on Human Rights and Tourism. The show also intends to encourage tour operators to sign the Commitment to Human Rights in Tourism which has been prepared by the participants in the Round Table. On Friday at the ITB CSR Day, during the ITB Berlin Convention, Rika Jean-François, CSR appointee of ITB Berlin, signed a corresponding undertaking: “As a travel trade show we take our responsibility for respecting human rights in tourism very seriously. We welcome the Commitment to Human Rights in Tourism and will work towards its implementation.“
A master plan for Myanmar
Tourism in Myanmar is still in its infancy. Nevertheless, increasing numbers of holidaymakers and business travellers are discovering this country, located between China and India, which only opened its borders three years ago. Last year, in order to cope with the rising number of visitors, a master plan was laid down for 2020. It formulates six strategic objectives and 25 concrete recommendations and areas for implementation. Tourism minister Htay Aung summarised these efforts in one sentence: “The Myanmar Tourism Master Plan is our roadmap for the future of sustainable tourism.”
New survey examining online customer reviews presented at the ITB Berlin Convention 2014
The investigation carried out by Roland Conrady, academic director of the ITB Berlin Convention and professor at Worms Technical College together with his students for ITB Berlin 2014 reveals that everyone – travellers, platform operators and hoteliers – have become much more professional in their dealings with online hotel reviews.
Read more here.
Journalists and interested readers can find news on the main topics at the world’s leading travel trade show posted daily at http://newsroom.itb-berlin.de/en. The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus trends and innovations in aviation, cruises, the hotel trade and travel technology. This news portal also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry. You can find the Social Media Newsroom here.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors