FITUR: Women's leadership in the tourism industry ‘Fitur Woman’

MADRID - One of the new features included this year at FITUR as part of its ‘Special Tourism Recovery’ event is the FITUR Woman section, a space offered in partnership with Women Leading Tourism (WLT). In line with the Sustainable Development Goals (SDGs), it aims to contribute to gender equality and women's empowerment in the tourism sector (Goal 5) and has been created to offer a forum for awareness-raising, debate and dialogue, geared toward promoting the role of women in this industry, with a focus on leadership and sustainability.

All of this will take place under the umbrella of FITUR, the major International Tourism Trade Fair organised by IFEMA, which this year will be held outside its usual timeframe, from 19 to 23 May, offering a high-impact context and global visibility to a conference programme focused on a wide-reaching and high-potential issue for the tourism industry in terms of profitability, sustainability and competitiveness.

Women account for 54% of workers in the global travel and tourism sector. Forecasts indicate that 170 million jobs in this sector will be impacted by the pandemic, with a disproportionate effect on women, who have already had to face escalating challenges.

About WOMEN LEADING TOURISM (WLT)

Women Leading Tourism (WLT) fosters and promotes the presence of women in the highest-level corporate governance bodies in tourism and addresses the challenges arising from the lack of women’s representation in senior management in the tourism industry. It also aims to mentor a new generation of women who will have a leading role to play in the tourism sector.